Visit from PFA

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January 19, 2026

How do you ensure a platform like ServiceNow creates long-term value?

We gained valuable insight into this when Mads Frederiksen and Anette Søeberg from PFA visited us to share their experiences.

Their journey has been centered on focus, improvement, and simplification. By transitioning from a large team to a more focused one and consolidating eight self-service solutions into a single portal, they have created a customer-centric platform that supports more than just IT.

A key takeaway was the importance of intuitive self-service and a central “single source of truth” that supports the entire lifecycle for both IT and employees.

We are proud of our collaboration and the recognition our consultants, Adam Larsen and Sebastian Flytklint Laursen, received. It is a pleasure to work with a team like PFA that takes active ownership and maintains such a clear strategic direction for their platform.

Thank you to PFA for sharing your knowledge and insights – it serves as great inspiration for how ServiceNow can create simple and effective solutions. 🤝

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